3 ways you are already creating social media content and may not know it
This question comes up a LOT! Seriously, it is one of the most common questions I get from clients and others.
We know that great content is social media’s secret sauce.. If you are “doing social” without great content — simply spouting advertising — you aren’t doing social! STOP IT! It’s embarrassing!
REMEMBER: Good content is social media’s secret sauce! Without it, social is tasteless!
But how can you get content for your brand? Well, you might already be creating it and not know it.
Below are some ideas to help you create content “as you go.” Again, you are probably already creating content and simply don’t realize it.
I’ve created a video (below) where I discuss these ideas…
Places to find / create content
Take part in online communities
Yesterday morning I saw a discussion in an IT community about training users and how users and management fight training. There were many complaints about how users and management won’t take the time to learn and don’t allocate time for training.
This prompted me to write a response where I outlined some ideas on how they might get better adoption or acceptance of training.
“Write it as though you were writing to a friend.”
As I wrote it, I realized that it made for a great blog entry on ways to get companies to adopt training. (I’ll be publishing that at a later time).I copied what I wrote, put it into a Google Document, and suddenly I have a good blog entry or topic for a video.
Review past emails and other correspondence
We have so much head knowledge and things we’ve shared. Those things are potential content ideas.If you’ve ever ranted in an email, you probably have a video or blog entry already written.
Responded to a question or outlined a plan of action? There is golden head-knowledge in that. Take advantage of the thought you put into that email and turn it into high-value content.
Write a short response or commentary on something that interest you
Don’t think about publishing it. Write it as though you were writing to a friend. Seriously, start it with, “Hey.. I don’t know if you saw this. I’d love to hear what you think. Here is what I think about it.”
That’s it.. use that as your impetus for throwing some ideas together for a friend.Because, guess what, that’s how you should be writing your blog or videos anyway… like you are writing to a friend.
Those are good places to start. Start with stuff you are already creating! It is much easier than starting with a blank page.
Originally published at www.pulseinfomatics.com on January 28, 2015.
